Mahindra EV Referral Program: Get 5 Years Free Service for BE.6 & XUV.e9

Mahindra & Mahindra is aggressively stepping into the future with its ambitious “Born Electric” (BE) range of SUVs, and it wants its first customers to become its biggest advocates. In a strategic move to build community and reward early adopters, the company has just launched the exciting new Mahindra EV Referral Program, exclusively for owners of the new BE.6 and XUV.e9 electric SUVs.

This new initiative offers substantial rewards, including the headline-grabbing offer of up to five years of free scheduled service and complimentary vehicle enrichment packages. It’s a powerful incentive designed to leverage the most effective form of marketing: word-of-mouth from happy customers. But how does it work, what do you really get, and is it a good deal? We break down all the details for you.

Mahindra’s New Offer: What You Need to Know

This program is a clear signal of Mahindra’s confidence in its new generation of EVs. By encouraging owners to share their experience, the company aims to accelerate the adoption of its flagship electric vehicles.

Key Takeaways of the Mahindra EV Referral Program

• Exclusive to BE.6 & XUV.e9 Owners: Only owners of these two specific “Born Electric” models are eligible to make referrals.
• Tiered Rewards: The more friends you successfully refer, the bigger the benefits you unlock.
• Major Savings on Maintenance: The headline offer is free scheduled servicing for up to 5 years or 50,000 km.
• Free Accessories: The program also includes complimentary “Enrichment Packages,” which are essentially professional car detailing services.
• Based on Confirmed Sales: Rewards are only unlocked after the referred person completes their purchase and takes delivery of their new Mahindra EV.

Why is Mahindra Launching This Program for its New EVs?

In my experience analyzing the Indian auto market, referral programs serve two key purposes. First, they significantly reduce customer acquisition costs. A recommendation from a trusted friend is far more powerful than a traditional advertisement.

Second, for a new and technologically advanced product line like the Born Electric range, creating a strong, loyal community is crucial. This program transforms the first wave of buyers into brand ambassadors, building trust and excitement around a product that represents the future of the company. It’s a smart, confident strategy to build momentum from the ground up.

How the Mahindra EV Referral Program Works: A Step-by-Step Guide

The process is designed to be straightforward for existing owners. While the exact mechanism will likely be managed through a dedicated portal or app, the principle remains simple.

Who is Eligible for This Offer?

To participate, you must be a registered owner of a new Mahindra BE.6 or a Mahindra XUV.e9. This offer is not available for owners of other Mahindra vehicles, including the XUV400.

The Referral Process: From Sharing to Claiming Rewards

1. Register: Owners will likely need to register for the program via an official Mahindra portal.
2. Share a Unique Code: You will receive a unique referral code or link to share with your friends, family, or colleagues.
3. Friend Makes a Purchase: The person you referred uses your code when booking or purchasing their own new BE.6 or XUV.e9.
4. Verification: Mahindra will verify the purchase and delivery of the new vehicle.
5. Unlock Rewards: Once the sale is confirmed, the benefits are credited to your account, and you can avail them at your authorized Mahindra service center.

Decoding the Rewards: What Do You Actually Get?

The program is structured in three tiers. Here’s a clear breakdown of the benefits at each level.

Tier 1: Your First Successful Referral

When the first person you refer buys a new BE.6 or XUV.e9, you unlock a significant reward.

Benefit: 3 Years of Free Service

This includes free scheduled maintenance (covering parts and labor as per the service schedule) for up to 3 years or 30,000 km, whichever comes first.

Bonus: One Free Enrichment Package

You also receive one complimentary interior and exterior detailing package to keep your own EV looking pristine.

Tier 2: Your Second Successful Referral

For your second successful referral, the benefits get even better.

Benefit: 4 Years of Free Service

Your free service plan is extended to a total of 4 years or 40,000 km.

Bonus: Two Free Enrichment Packages

You’ll receive two vouchers for the enrichment package, which can be used as per your convenience.

Tier 3: The Ultimate Reward for Your Third Referral

This is the top tier and offers the maximum benefits under the program.

Benefit: 5 Years of Free Service

Upon your third confirmed referral, you are upgraded to the headline offer: free scheduled service for a full 5 years or 50,000 km.

Bonus: Three Free Enrichment Packages

You get a total of three enrichment packages, ensuring your vehicle gets professional pampering for years to come.

Important Terms and Conditions You Shouldn’t Miss

As with any promotional offer, it’s crucial to understand the fine print.

What “Free Service” Includes (and Excludes)

The “free service” covers all costs—both parts and labor—associated with the standard scheduled maintenance as prescribed in the owner’s manual.

However, it does not cover:

• Running repairs or breakdowns.
• Wear and tear parts like tires, brake pads (outside of the service schedule), or wiper blades.
• Accidental damage or any bodywork.
• Unscheduled service visits or additional work requested by the owner.

The Fine Print: Key Program Rules

• The program is for a limited time only.
• Referrals are only considered successful after the referred vehicle is delivered.
• Benefits are non-transferable and cannot be exchanged for cash.
• Mahindra reserves the right to modify or terminate the program at any time.

A Quick Look at the Eligible Models: Mahindra BE.6 and XUV.e9

To understand the context of this offer, let’s briefly revisit the groundbreaking EVs it applies to.

The Mahindra BE.6: A Futuristic SUV Coupe

Priced from Rs 18.90 lakh (ex-showroom), the BE.6 is a sleek, coupe-styled electric SUV built on the advanced INGLO platform. It promises a futuristic cabin, impressive range, and a dynamic driving experience, positioning itself as a stylish alternative in the premium EV space.

The Mahindra XUV.e9: The Flagship Electric Coupe

As the flagship, the XUV.e9 starts at Rs 21.90 lakh (ex-showroom). It is a larger, more imposing electric SUV coupe with a commanding presence. It is expected to be packed with cutting-edge technology, including a panoramic triple-screen display and advanced driver-assistance systems (ADAS), taking on rivals like the upcoming Tata Harrier EV.

Is the Mahindra EV Referral Program a Good Deal?

Absolutely. For prospective owners of the BE.6 and XUV.e9, this is a fantastic value-added proposition. Electric vehicles already have lower running costs than their petrol or diesel counterparts, and this program further sweetens the deal by eliminating scheduled maintenance costs for up to five years.

If you are planning to buy one of Mahindra’s new-age EVs and have friends or family who are also in the market, this referral program can translate into substantial, real-world savings and make your ownership experience even more rewarding. It’s a clear win-win for both the customer and the company.

FAQ’s

Also Read : Mahindra BE 6 Batman Edition: Full Details, Price, Features, Specs

Also Read : Mahindra XEV 9e, BE 6 Referral Program – Free Service For 5 Years, Accessories